Sydney Pagiel
A product designer driven by business strategy and an
understanding of development constraints, designing financial
and consumer products around user intent and trust.
Experience
Sales Advisor, business strategist 2026
Sub sahara africa motors
Conducted competitive analysis across local
automotive platforms, identifying UX and
accessibility gaps. Designed a user story–driven website improving
purchase clarity and reducing decision friction.. Identified lifecycle gaps and proposed a loyalty
program to improve retention.
Co-Founder 2022-2023
Fyve Meal services
Led a user research effort that resulted in a 650%
increase in subscriptions in the second month of
operations. Developed a comprehensive meal delivery programme
that met the requirements of 3 defined user types
resulting in an uptick in referrals and subsequent
onboarding. Developed and began the roll out of a container
exchange programme that reduced recurring container
expenses.
Graphic designer, business advisor 2019-2022
Skin nurse
Overhauled brand identity and product strategy to
improve trust reuslting in increased sales to ideal
customers. Identified demand for targeted skincare solutions
through research and split the product line into
treatment-focused and organic ranges, driving growth
in an emerging market. Conducted market research to identify key markets
to focus on cutting out poorly performing products
to save costs when sales dropped.
Projects
UX design 2024-2025
Standard Chartered
Audited cross-market navigation, revealing internal
banking structure prioritized over user intent,
forcing users to self-identify by segment before
reaching products. Designed a core and extended navigation system,
scaling from flat links for small markets to mega
menus for large ones, organized around user intent. Paired information cards with bottom sheets for
progressive disclosure, letting users scan content
without page redirects.
UI Designer 2025-2026
Standard chartered
Designed a new home screen experience with action
cards, allowing common banking options to be fast
tracked. Rebuilt mobile navigation around user tasks rather
than user type, with a 4–5 item primary bar and an
adaptive secondary menu.
UI Designer 2026
Ndovu
Redesigned Ndovu’s landing page around a trust
ladder, strategically pairing low and high
commitment CTAs and placing trust signals at the
point of decision. Replaced abstract benefit copy with concrete,
first-investor framing (S&P 500 and ETFs from KES
5,000) and elevated Ndovu’s CMA/ODPC regulation into
a hero trust marker. Built a clearer color hierarchy, reserving green for
trust and positive signals and orange for targeted
highlighting, with a product-forward hero showing
real portfolio and fund surfaces.
Skills
Design
Figma Sketch Branding and visual identity design
Development
HTML CSS SvelteKit Java & Spring boot development(Coming soon) Swift development(Coming soon)
Product
Marketing Business strategy & Analysis
Education
Bachelor’s in Business Information Technology
(2019–2023)
Diploma in Business Information Technology (2017–2018)
Certifications
Effective Altruism Introductory Program
Applied frameworks for prioritization, expected value
thinking, and high-impact decision-making.